How The
Yellow Bottle
Came To Be.

HOW WE CAME TO BE.

Bit of a no brainer, to be honest. We've made a plant-based egg that acts, bakes and tastes just like an egg. But - and here's the good bit - it's not actually an egg.

Our story starts with us playing with recipes, sizing up the competition and spending far too long in supermarkets. Our chefs wanted a special something that had an egg's versatility, but was made, not laid.

Powdered eggs are for ration books, not creative cooks, so we had the idea of a liquid ready-to-pour alternative.

Not gonna lie, we might have lost count, but after about 46 different plant-protein sources we decided that peas worked best. It was love at first bite...the other vegetables haven't spoke to us since.

Enter stage right, the UK's first liquid vegan egg.

Our Brand Values

1.

COMMUNITY COLLABORATION

Passionate foodies and a connected community are at the heart of Crackd. We care about empowering consumers, sharing ideas and building lasting relationships.

2.

BREAK
BARRIERS

Everyone should have the freedom to make all their favourite dishes without compromise. Crackd is a game-changer, empowering people to push the boundaries of what is possible.

3.

FOOD
IS FUN

Crackd unleashes the joy in food by bringing creativity and invention to the kitchen. No matter what is cooking, we never lose sight of fun.

Pistachios, due to their high oil and low water content, are prone to self-heating. If transported in large groups, they can even spontaneously combust. Nuts.

(This doesn't relate to anything with us, we just thought it was interesting).

Now you know abit more about us let's see how you can crack It!

What’s that, Vegan Lemon Curd? 🍋😋 You heard it here first, with Crackd it’s possible! And it tastes soooooo nice you won’t believe it's so simple to make! The recipe is now on our website! #backtobasic
PSSSSST🤫...Want to get 10% off a Vegan Hamper with our glorious Crackd included? 😉 We know you do...Swipe for the secret code then visit@impandmaker
We've gone wild - well we mean wild garlic and spinach gnocchi with toasted pumpkin seed pesto, lemon & vegan cheese 🤪 Head to our website for the full tasty recipe made by chef @kirk_haworth !